Let f : R $\to$ R be defined as $f(x) = \left\{ {\matrix{ {{{{x^3}} \over {{{(1 - \cos 2x)}^2}}}{{\log }_e}\left( {{{1 + 2x{e^{ - 2x}}} \over {{{(1 - x{e^{ - x}})}^2}}}} \right),} & {x \ne 0} \cr {\alpha ,} & {x = 0} \cr } } \right.$ If f is continuous at x = 0, then $\alpha$ is equal to :